Online research
The starting point for any marketing plan is in-depth research that answers
these, and other, basic questions:
1) What is the goal of the campaign?
2) Who is the target audience?
3) Who are your major competitors?
4) If branding is your goal, have you ever had brand awareness studies performed on past campaigns?
Using Industry-standard tools, Integrated Media Services is able to paint an accurate map of the online terrain around your website. Using this picture we are able to consult with you on the best courses of action to meet your advertising goals in the most cost-efficient means as possible.
Online planning
With the research in hand we'll take a close look at your advertising needs
and goals, then we'll analyze the websites that best attract the demographic
of viewers you're attempting to reach. This level of information helps us
develop a suitable purchasing strategy.
Online buying
Once we know who you're trying to reach, and which websites your target audience frequents, we'll negotiate to get you the lowest CPMs, CPCs, and CPAs for your online plan.
Online tracking
Your online advertising is as much a process as an end goal. Integrated
Media Service will walk with you during the entirety of your ad campaign
to keep track of its ROI.
The information we gather during this phase of your project allows us to
demonstrate which parts of the campaign met, or even exceeded, expectation.
Once this information is in your hands you'll be in the most educated position
to begin your next online media campaign.
Integrated Media Services, Inc. also offers additional online media services such as Email Campaigns, where we'll: